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We help businesses grow and scale online
Digital Consultancy for SMEs
What does our Digital Consultancy involve?
Marble Mountains Media offers Digital Consultancy sessions where we help build two core components:
These two foundational pieces of research form the basis of your whole marketing strategy and short-term and long-term plans. We also guide our clients through the marketing mix - Product, Price, Place, and Promotion.
What is the Customer Avatar Profile?
This is a profile of your typical customer. A Customer Avatar Profile focuses on five major areas:
Challenges and Pain Points
Objections and Roles
Demographic Information
Goals and Values
Sources of Information
You are likely to have more than one Customer Avatar Profiles (CAP).
Understanding your ideal customer, their online habits and their challenges is crucial for effective selling.
Digital marketing is made up of numerous disciplines like content marketing, email marketing, paid traffic, social media, copywriting, analytics, and more, each with unique skills to master. Your CAP applies to all of these disciplines of marketing, as it forms the basis of your target audience.
- Using your CAP information, you can create relevant content blog posts, videos, podcasts, and lead magnets to attract more leads and customers.
- In paid traffic, it guides you on which ad platforms to use and how to target your ads.
- When developing a product, knowing your CAP means that you design and create a product your target audience needs.
- Lastly, in
email marketing, understanding your avatar helps to improve open and conversion rates, and helps to segment certain campaigns.
What is the Customer Value Journey?
"The Customer Value Journey is a blueprint for creating a predictable flow of customers. It defines the step-by-step process of converting total strangers to high-value customers and brand promoters.”
Source: Risdall.com, 2024
The CVJ provides a detailed roadmap for building those customer relationships. Digital marketing takes prospects on a Customer Value Journey (CVJ) to build trust and familiarity. It is an 8-step process in which we identify the detailed action plans for growing your business.
The ultimate goal of the CVJ process is to transform strangers into passionate supporters of your brand.
Marketing Mix
We consult with our clients the four essential factors involved in marketing. We help them identify the following four elements and provide the tools to communicate each pillar with their customers.
Product
Price
Place
Promotion
Why Choose Digital Consultancy?
The Customer Avatar Profile and Customer Value Journey research should form the foundation of all of your marketing activities
You will have a leading edge on the market using the valuable research
Your content and adverts will always be tailored to your target audiences using your CAP and CVJ
Book a Digital Consultancy Free Meeting Today! Let’s Talk About Growing Your Business!
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