We help businesses grow and scale online
Social Media Advertising (PPC)
Social Media Advertising Management
We design and manage social media campaigns on platforms such as Facebook, Instagram, and Twitter, to meet your business objectives.
Marble Mountains Media employs social media advertising to increase brand awareness, drive website traffic, and generate leads and sales effectively for your business. Depending on the platform and targeting options you choose, it can also be a cost-effective way to reach a large and engaged audience.
Social media ads come in a variety of formats, depending on the platform being used, but the most common types include:
- Sponsored posts
- Sponsored stories
- Display ads.
The main platforms for social media advertising include Facebook, Instagram, X, LinkedIn and TikTok.
Why Invest in Social Media Advertising?
Social Media Advertising is one of the most profitable forms of online advertising. With approximately 2.8 billion social media users (more than a third of the globe), every small business should be harnessing the power of social media advertising.
The Benefits of Social Media Advertising
It is one of the most effective advertising channels for SMEs. Here are some reasons why:
Reach
Social media advertising offers immense potential for reach, with platforms like Facebook boasting two billion monthly users. Demographics suggest that both genders are equally active on Facebook, making it an effective channel to use. The platform can be leveraged across different age groups because there are younger and older users on Facebook. Instagram, Twitter, and LinkedIn also have large user bases to tap into.
The most important factor is for us to work with you to find out which social media platforms your target audience hangs out on.
Targeting
Social platforms provide demographic and psychographic data, enabling content marketers to target users based on various filters. This allows us total control over the visibility of both paid and free ads with the creation of custom audiences.
By directing the right traffic to your website from social media ads, we can optimise your ROI. Here are some of the filters we use for your custom audience:
- Gender
- Age
- Personality
- Relationship
- Location
- Education
- Interests
- Political affiliation
- Homeowner status
Cost-effectiveness
Paid social media uses a pay-per-click format, so you have full control of your ad budget. You only pay when users perform your desired action, like clicking on your website. Plus, you can set a 'lifetime budget' to limit your total spend.
Build your brand
Social media ads complement any existing social media posting and actions you are taking. A consistent brand message in all your posts, paid or organic is vital and we manage this for you. Prospects will often check your social media before deciding to buy from you to see if you are a reputable brand.
Time Saving
Once they are fine-tuned, your ads can run automatically which frees up your time for other important tasks. However, it is still important to monitor your ads and tweak them to make sure they are performing at their optimum level.
Track Metrics
The built-in analytics in every social media platform means we can identify what's working and what needs improving. Comparing your adverts to your website traffic and sales figures gives us useful insights. Plus, we monitor your competitors' ads to see how they are performing and then we tweak your campaigns accordingly.
Paid Social Media or Paid Search?
Paid search helps customers to find your business but paid social ads proactively find new customers. We recommend a combination of both. If your budget is limited, we suggest social media advertising has excellent potential due to its scale and targeting choices.
Everything needed to kick off our collaboration and get your social media ad campaign started smoothly
Make initial payment
Before we begin, please make the initial payment to kickstart our collaboration.
Submit the Brief form
We'll send you an onboarding form to gather all the necessary details to kickstart your campaigns.
We Start Work
Once we've received your completed form, we're ready to hit the ground running! Work kickstarts the following Monday.
Here, we break down the tasks we'll tackle each week, keeping you informed and involved every step of the way
Monthly reports
Starting in the second month, we'll send you detailed reports to keep you informed about your campaign's performance. Initially, you'll receive these reports every second Friday. Afterward, we'll transition to providing monthly reports, which will be sent between the 1st and 7th of each month.
Ongoing Optimisation
Alongside these updates, we will continuously optimise your campaign to ensure it delivers the best possible results, making adjustments as needed based on the data and performance metrics. Our goal is to maximise the impact of your social media ad campaigns and keep you engaged and informed every step of the way.
Everything needed to kick off our collaboration and get your SEO journey started smoothly
Make initial payment
Before we begin, please make the initial payment to kickstart our collaboration.
Submit the Brief form
Fill out the brief form to provide us with key information about your business, goals, and target audience.
We Start Work
Once we've received your completed form, we're ready to hit the ground running! Work kickstarts the following Monday.
Here, we break down the tasks we'll tackle each week, keeping you informed and involved every step of the way
Ongoing Optimization
We're constantly monitoring and fine-tuning your SEO to ensure it aligns with your goals and adapt to changes in the digital landscape.
Regular Reviews and Updates
Periodic reviews allow us to evaluate the effectiveness of our strategies and identify areas for improvement. We'll keep you informed every step of the way, providing transparent insights into your campaign's performance.
Staying Ahead of the Curve
As technology evolves and trends shift, we're committed to staying ahead of the curve. Whether it's algorithm updates or emerging opportunities, you can trust us to keep your SEO strategy relevant and effective.
Why Choose Social Media Advertising?
Increased Brand Visibility
Social media platforms cater to broad audiences, and through social media advertising, we can connect you with your target demographic audience.
Stronger Brand Image
Social media advertising works well with your existing social media to strengthen your company's brand image and reputation.
Customer Engagement
Social media advertising helps your business to interact with your customers and build a loyal customer base.
Lead Generation
Social media advertising is effective for lead generation by promoting your products and services, and bringing in prospective customers to your sales funnel.
Competitive Edge
Using social media advertising, we can help your business to lead the market against your competitors.
OUR Paid Marketing Packages
Book a Call Today to Find Out How Social Media Advertising Can Boost Your Business!
Let’s talk!
Have a question or comment? Let us know.
Email us:
Call us (TOLL FREE):
You can also find us here:
