leverage SEM or PPC to grow YOUR business online
What It Search Engine Optimization (SEM) or Pay-per-Click (PPC) & How to Do It correctly!
We offer ROI-driven Paid Ad Services
Pay per Click (PPC) or Search engine marketing (SEM) is one of the most powerful ways to grow your business.
With millions of businesses out there competing for attention, it’s never been more important for you to partner with an advertise agency like us to market online. If you're looking to maximize your digital marketing efforts, our team of advertising experts is here to help.
Get in touch with us today to unlock the full potential of building your own advertising campaigns.
How do we work with SEM?
With Search Engine Marketing (SEM), we build and distribute paid advertisements to get your business appear FIRST on search engine results pages (or SERP's).
Our team of experts carefully selects keywords and bids on them to ensure your ads appear alongside relevant search results on platforms like Google and Bing.
From text-based ads to eye-catching product listings, we tailor our approach to suit your unique goals. Our pay-per-click ads are designed to drive results, whether it's increasing website traffic, boosting sales, or generating leads.
Ready to take the next step of growing your business? Let's connect!
Differences between SEM & SEO
Generally, Search Engine Marketing (SEM) refers to paid search marketing, a system where businesses pay Google to show their ads in the search results.
Search Engine Optimization (or SEO) is different because businesses don't pay Google for traffic and clicks; rather, they earn a free spot in in the search results by having the most relevant content for a given keyword search.
Both SEO and SEM are fundamental parts of anyonline marketing strategy.
Keywords: The Foundation for Advertising agencies
Keywords are crucial for search engine marketing. As users enter keywords (as part of search queries) into search engines to find what they’re looking for, it should come as little surprise that keywords form the basis of search engine marketing.
Before we choose which keywords to use in your search engine marketing campaigns, we conduct comprehensive research of competitive analysis, relevant keywords and negative keywords, as part of your keyword management strategy.
Negative keywords
Thorough keyword research helps you find both relevant and irrelevant terms for your campaigns. Identifying negative keywords is crucial to avoid wasting money on clicks that won't lead to conversions.
For instance, as an ice cream seller, you should exclude "ice cream recipes" to target only potential buyers. This is known as search intent, which refers to the likelihood of a prospect completing a purchase after searching for a term. Certain following keywords indicate high commercial intent.
- Buy
- Discount(s)
- Deal(s)
- Coupon(s)
- Free shipping
AdWords Account Structure
Another crucial aspect of a successful SEM campaign is account structure.
Logical keyword grouping and account structure can help you achieve higher click-through rates, lower costs-per-click, and generally stronger overall performance
AdWords Ads accounts should be structured as per the picture for optimal results.
Take the guesswork out of your digital marketing strategies by connecting with us. Let's build your paid marketing campaign together!
Our Monthly PPC Management Process:
Step 1
We work with you to define objectives and key results so we know everyone is working toward the same goals.
Step 2
Through campaign management and testing we figure out what actions will best help us achieve those goals.
Step 3
We monitor progress against the objectives and planned activity so we can report back to you or change direction if needed.
Step 4
We never rest, we continually review our client accounts, referring back to the objectives and ensuring that the investment is working as hard as it possibly can.
The Importance of Quality Score in SEM
Given that Google AdWords’ Quality Score comprises half of the ad rank formula, it is one of the most crucial metrics search engine marketers can focus on.
High Quality Scores can help you achieve better ad position at lower costs, because Google favours ads that are highly relevant to user queries.
OUR Paid Marketing Packages
Complete the SEM Inquiry form to get more information of our SEM services or to request an SEM Audit.
Search Engine Marketing Inquiry
Let’s talk!
Have a question or comment? Let us know.
Email us:
Call us (TOLL FREE):
You can also find us here:
